Recognized as one of Manitoba's Top Employers (2021):
By Richard Yerema and Kristina Leung, Mediacorp Canada Inc. staff editors (Nov 24, 2020)
Here are some of the reasons why True North Sports + Entertainment was selected as one of Manitoba's Top Employers (2021):
- True North Sports + Entertainment helps employees balance their day-to-day with flexible work hours, work-from-home options, compressed work weeks and up to seven paid sick days per year
- True North Sports + Entertainment supports ongoing employee development with in-house and online training, tuition subsidies for courses at external institutions (to $1,500 annually), and subsidies for professional accreditation
- As part of the company's charitable focus, True North Sports + Entertainment maintains a dedicated Youth Foundation to support disadvantaged youth through a range of activities and wellness programming -- employees are also encouraged to be active in the community with paid time off to volunteer

True North Sports + Entertainment employees on Service Day at Winnipeg Harvest
Highlights
Industry | Sports and entertainment |
Established in Canada | 1996 |
Major Canadian hiring locations | Winnipeg MB |
Full-time employees in Canada | 319 |
Part-time employees in Canada | 1,122 |
Average age of employees in Canada | 37.06 years |
Longest serving employee | 24 years |
Benefits note | True North Sports + Entertainment has multiple employee groups, the following programs and policies may vary by position |
Long-term savings | matching RSP |
Health plan premium | as part of the health plan, the employer pays up to 100% of the premiums |
Flexible work options | flexible work hours, shortened work week (fewer hours with less pay), compressed work week, telecommuting, reduced summer hours |
Vacation allowance | new employees receive 2 weeks of paid vacation after their first year on the job |
Employee performance reviews | employees receive individual performance reviews every 12 months |
In-house training initiatives | apprenticeship/skilled trades programs, in-house training, online training, leadership training, paid internships |
Related tuition subsidies | employer covers up to 100% of tuition per year |
Annual tuition maximum | employer pays up to $1,500 in tuition subsidies for job-related courses per year |
Employee charitable involvement | employees are involved in selection of charities, employees receive paid time off to volunteer, (up to 15 paid days) |
COVID-19
Pandemic response | supplemented employment insurance benefits for part-time employees to increase income replacement, provided daily "True North Bulletin" to keep employees up to date along with weekly online social meet-ups to keep employees in touch with their colleagues |
The Career Directory
True North Sports + Entertainment has been selected for The Career Directory, our guide to entry-level recruitment for recent college and university graduates.

Winnipeg Jets Nikolaj Ehlers and Bryan Little speaking at the P11 Mental Wellness Summit for students, organized by the True North Youth Foundation's Project 11
Highlights for New Grads
Industry | Sports and entertainment |
Full-time employees in Canada | 250 to 500 |
Major Canadian hiring locations | Winnipeg MB |
Student opportunities | paid internships in entertainment marketing, accounting, human resources, box office and digital ticketing, and legal, paid internships, summer jobs, co-op placements in social media, hockey content, entertainment marketing, accounting, hockey training, human resources, box office and digital ticketing, legal, self-programming, community/foundation, and community relations, co-op opportunities |
Training | subsidies for professional accreditation, orientation program, online training, in-house training, leadership training |
Annual tuition maximum | employer pays up to $1,500 in tuition subsidies for job-related courses per year |
Starting salary | $40K to $45K |
Work benefits | health benefits for new employees, flexible work hours, telecommuting, transit subsidies, employees receive paid time off to volunteer, (up to 15 paid days) |
Vacation allowance | new employees receive 2 weeks of paid vacation after their first year on the job |
Academic fields recruited
-
Bachelor of Arts
- Business
- Graphic / Fine Arts
- Public Relations / Communications
-
Bachelor of Commerce / Business Administration
- Accounting
- Finance
- Hotel / Food Services
- Human Resources
- Information Systems
- Marketing
- Public Administration
-
Community College Diploma
- Business
- Communications / Public Relations
- Graphic Arts / Design
- Hospitality
- Human Resources
- Information Technology
- Marketing / Sales
- Office Administration
Recruits at these schools
- Red River College
- University of Manitoba
- University of Winnipeg